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The object of Rotary is to encourage and foster the ideal of service as a basis or worthy enterprise and in particular, to encourage and foster:
1. The development of acquaintance as an opportunity of service;
2. High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation as an opportunity to serve society;
3. The application of the ideal of service by every Rotarian to his personal, business and community life; 4. The advancement of international understanding, goodwill, and peace through a world of business and professional persons united in the ideal service.
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